Stylist MVP

Results

MVP launched in 3 months

3.6K customer base

12Kitems in catalog

Partner's Profile

Background

Stylist is a custom software solution for the Ukrainian fashion retailer. The tool is used by the company's stylists to create personalized digital collages with selected looks for luxury segment clients.

Objective

Develop a service for selecting fashion looks based on customer surveys in the luxury segment. The questionnaire should collect the most complete information about the client: photo, age, figure parameters, preferences by brand and style. Based on this data and the store's assortment, stylists select individual sets of clothes, shoes, and accessories.

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Solution

We have analyzed business processes in fashion retail and identified opportunities for solving the customer's performance goals. We have created the concept of a system for interaction between a client, a stylist, and a store manager. The system includes: web-interface for the stylist, which provides to receive requests for look creation, quickly select the necessary goods from the catalog, as well as make a digital collage with no third-party graphics programs; mobile iOS app for the client with an interactive gamified questionnaire, according to results the сlient receives from the stylist a selection of individual clothing sets with the possibility of further purchase.

Integration with the online store

The developed API allows stylists to receive lists of product units that match the specified parameters and price.

Push notifications

The push-message module helps to inform about upcoming events and keep in touch with the user.

Interactive questionnaire

An interactive questionnaire with gamified elements keeps the user, and visual presentation of questions through images and animations makes questions as clear as possible.

Single electronic customer base

The information obtained through the survey gets into the unified electronic customer database, helps analyze customer behavior and form appropriate offers.

All-in-One solution

A complete set of stylist tools to create sets of clothes without the need to use additional services: built-in reference books on styles, collections, sizes and brands, digital collages constructor.